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Kat Gordon: Diversity Marketing: Hell, Yes, It Matters

Founder | CEO

The 3% Movement

16:00-16:30 | GET INSPIRED: MARKETING & COMMUNICATIONS

About the talk

Is marketing effectiveness tied to the diversity of the people who make it, star in it, consume it and share it? The answer is yes on all counts. Hear why having a wide range of people reflected in the creation and consumption of marketing is a small way to ensure its effectiveness.

About Kat:

Kat has been called the “triple threat” of an entrepreneur, ad woman + marketing to women expert and was named One of 2013's "Top 10 Women to Watch" in Advertising Age. She spends much of her time attending other conferences to either deliver the 3% message to new communities (TEDx Women, Cannes, Creative Week) or to be on the lookout for speakers with the right mix of skills and stage presence to bring to 3%. She shapes the agenda, travels to keynote the road shows, runs our San Francisco Super Bowl Tweetup, chooses our student scholar and Three Cheers award winners, builds and strengthens sponsor relationships, and dreams up new ways to hasten change.

About 3% Movement

The 3% Movement is a social change initiative that champions female leadership in creative fields. Under the tagline "diversity = creativity = profitability," The 3% Movement hosts live events, publishes a blog, conducts proprietary research and offers consulting and certification to ad agencies and their clients.

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